Competition in the global food industry is brutal
The industry suffers from extreme price sensitivity, and the chronic attention deficit of some of the world’s busiest people, chefs.
Buyers are cynical, and for good reason. Their suppliers have let them down before, and they feel that they have to fight every day for consistency and quality of supply.
Commoditisation's rampant, and many buyers will change partners over just a fraction of a cent per order.
You need a guide
You need a partner who can challenge the status quo of an industry that’s woefully under-differentiated. In the process, we'll help you to grow your market share, build loyalty and strengthen margins.
Our leadership has rich and varied experience across the food industry. Depending on your needs, we’ll craft an engagement focusing on one or more of these focus areas:
- Insights
- Segmentation
- Channels
- Portfolio
- Positioning
- Innovation
- Training
- Strategy
FIND OUT MORE
The 8 key ingredients for your business transformation
Insights
We work with our community and analysts to gain rich insights into your market, and the trends and developments affecting your customers, and then craft practical approaches that leverage this learning.
Segmentation
We help you identify your most valuable subset of customers, and then establish how to meet their key concerns most efficiently.
Channels
We optimise your most efficient routes to market, and establish strategies for how to counteract channel competition.
Portfolio
We optimise your product portfolio, eliminate loss-making items, innovate your product mix, and help maintain laser focus on your hero products.
Positioning
We help to position your brands, establishing sharp points of difference that motivate consumers to rally around a potent point of view. We test each one with our community, to ensure effectiveness.
Innovation
We guide clients through the ideation process, and help convert these ideas into new products, maximising success rates while minimising the risks inherent in new product launches.
Training
We strive to be catalysts and coaches, not just consultants. That's why through all our work, we focus on capability development, not just delivery.
Strategy
All assignments start with a clear co-developed framework that clarifies where you are now, where you want to be (and by when), and the path we might take to get there.
Our Team
Some of our clients
Contact us
London
+44 20 8144 8109
Frankfurt (Mainz)
+49 6131 9307930
Singapore
+65 8181 5413
Chicago
+1 847 287 9383
Email enquiries
Drop us an email at info@cookwork.consulting and we'll forward your query to the appropriate country partner.